Grocery Mobile App

Client:

FRESHER

Year:

April 2025

Category:

Grocery Mobile App

Laptop with greenscreen mockup



Introduction
A mobile e-commerce app designed for product discovery, cart management, and faster checkout.


Challenge
Users experienced friction during checkout because of too many steps and an unclear purchase flow.


Objective
Streamline the shopping journey and improve checkout efficiency.


Key Design Decisions

  • Reduced checkout from 5 steps to 3

  • Simplified cart and payment flow

  • Improved product hierarchy and navigation

  • Optimized the mobile purchase journey


Final Experience
The final app provided a smoother shopping experience with faster checkout and better navigation.


Impact

  • Improved checkout efficiency

  • Reduced user drop-offs

  • Faster task completion





MacBook Pro 16 inch mockup

PRAKASHRAAJ

Branding

Application

Website

© 2026 PRAKASH RAAJ. All Rights Reserved.

PRAKASHRAAJ

Branding

Application

Website

© 2026 PRAKASH RAAJ. All Rights Reserved.

PRAKASHRAAJ

Branding

Application

Website

© 2026 PRAKASH RAAJ. All Rights Reserved.

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